Competitive Strategies And Firm Performance: Case Study On Gaziantep Carpeting Sector/Rekabet Stratejileri Ve Firma Performansi: Gaziantep Hali Sektörü Üzerinde Bir Durum Çalişmasi

Fatih Yaşar
4.036 3.381

Öz


Abstract

In this paper, the effect of competitive strategies on firm performance is empirically inspected by considering value chain activities in Gaziantep carpeting industrial cluster. The findings of research reveal that there is no significant relationship between competitive strategies and firm performance in Gaziantep carpeting industry. The results of research suggest that in order to improve firm performance and to get sustainable competitive advantage in global markets, competitive strategies should be used resolutely and cost and differentiation strategies implemented simultaneously by decision makers.

Keywords: Competitive strategies, Carpeting, Gaziantep

Özet

Bu çalışmada, Gaziantep halıcılık sektöründe rekabet stratejilerinin işletme performansı üzerindeki etkisi değer zinciri aktiviteleri de gözönüne alınarak ampirik olarak incelenmiştir. Araştırma sonucunda Gaziantep halıcılık endüstrisinde rekabet stratejileri ve firma performasları arasında belirli bir ilişkinin olmadığı ortaya çıkmıştır.Araştırma sonuçlarına göre, firma performansını geliştirmek ve global pazarlarda sürdürülebilir rekabetçi stratejilerin avantajlarını elde edebilmek için karalılıkla kullanılmalı ve maliyet ve farklılaşma stratejileri karar vericiler tarafından birlikte uygulanmalıdır.

Anahtar Sözcükler: Rekabet stratejileri, Halıcılık, Gaziantep


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